Sender Identity and WhatsApp Profiles

brand_id is an optional selector for the sender or profile you want to use.

If you omit brand_id, SendLime uses a default sender/profile:

• SMS uses the default non-masking sender.
• WhatsApp uses your default WhatsApp profile.

Masking SMS

The message is sent using your brand name as the sender (e.g., "ORCUS TECH"). Pass your approved brand name as brand_id.

{
  "to": "8801XXXXXXXXX",
  "message": "Hello!",
  "channel": "sms",
  "brand_id": "ORCUS TECH"
}

Non-Masking SMS

The message is sent from a phone number. Pass your registered phone number brand as brand_id.

{
  "to": "8801XXXXXXXXX",
  "message": "Hello!",
  "channel": "sms",
  "brand_id": "8809601001229"
}

How it works

• The brand_id parameter is optional.
• For SMS, pass an approved brand name, registered non-masking phone number, or brand database ID.
• The brand must be in approved status in your dashboard.
• If you omit brand_id, SMS uses the default non-masking sender.

For WhatsApp

For WhatsApp messages, brand_id is not needed for the common case. Your default WhatsApp profile is used automatically.

Pass brand_id only when you want to route through a specific approved WhatsApp profile.

{
  "to": "8801XXXXXXXXX",
  "message": "Hello on WhatsApp!",
  "channel": "whatsapp",
  "brand_id": "your_whatsapp_profile_brand_id"
}